Just like in any business, here are the steps that you must follow in order to come up with a marketing plan that can help you grow your biz.
1. Know your target market. You must first accomplish a thorough market analysis before anything else. How would you know what must be done if you do not know who are the people who will be interested with what you have to offer?
If you think that you don't have the time to do this, you can rely on a professional to do this for you. That person can conduct focused group discussions. Through such, you will hear from the people whom you will be marketing your products to in the future, what they want and how they want you to deal with them.
Random samplings can also help you accomplish this task. You can ask various people a set of questions. You can also have survey forms filled out and have them returned to you. Another venue that you must exhaust for this purpose is the World Wide Web. There are a lot of pet lovers out there that you can direct your questions to and get the answers that will help you prepare for the next steps.
2. Know whom you will be competing with. This can help you prepare for the competition. You can either follow their plan if they are extremely successful with it. Or you can take a completely different route so that your company will not be associated with any of them. You can also use on your sales pitch your knowledge about these companies. You should not badmouth them as this will not do you anything good. But you can give better offers to your clients than the present services that your competitors are making available to the public.
3. Advertise. Spread out the word about you in every way possible. You don't have to come up with a hefty amount in order to accomplish this. There are marketing mediums which will not cost that much. For example, you can avail of bulk prints for materials that will be easy to distribute. These include postcards, flyers, catalogs, brochures and the likes. And make sure that you carry a professional-looking business card with you all the time. You don't know want to miss any chances when it comes to marketing.
4. Create a USP or Unique Selling Proposition for your business. There are many pet health insurance companies out there. But what makes you stand out from the rest? Give your clients enough reasons to choose you. This will come in handy when you are doing your ads. This will guide you on how to go about the details of your materials.
After accomplishing these four steps, you are now done with the first part of your pet health insurance marketing plan. It's time now to put your materials and your muscles into action and start the hard work in order to convince more clients that you are what they need.